Sampling a "deviant" or "atypical" case might nevertheless show more educational, perhaps enabling the researcher to determine causal processes, create hypotheses and develop idea. In collective or various case studies, several cases are carefully picked. This gives the advantage of letting comparisons being built across various cases and/or replication. https://hbscasesolution85431.life3dblog.com/28620359/detailed-notes-on-hbr-case-study-analysis